GOOGLE ADS ADVERTISING: THE BEST MILLENIAL CHOICE FOR YOUR SMAL BUSSINES OF PRODUCT PROMOTION

For netizens who like to surf in cyberspace, of course, they are already familiar with seeing advertising trinkets that always appear when opening a website page. Google ads are one of them, which is a form of advertisement that often appears with various product or service themes offered. This is a paid ads, with other word  not free provided by the world's largest search engine Google.

There are many benefits that can be gained by anyone, especially small business people, when promoting their products using Google ads.

But before parsing further, reader, maybe somewhere else you have read the term Google Adwords advertising. This is what I need to tell you that the term is the same between google ads or google adwords ads.

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Simply put, the same item but referred to by two different terms because Google since July 24, 2018 changed the name of their advertising product which was originally Google AdWords and then renamed Google Ads. Henceforth in this article I will use alternately.

Maybe for a moment for you as a businessman could splash your fontanel, why should advertise?

Quoted from the statement of Kohler and Armstrong in his marketing principles that the purpose of advertising is to inform, persuade and remind consumers of a product. In some research results also show, the effect of advertising is very strong influence on the sales turnover of a product / service.

So there is no reason, for those of you small and medium businesses (SMEs) who are smart and rational enough not to advertise your product, one of them is through Google ads. 

For those who are still hesitant to place ads through Google ads or Google Adwords ads, may wonder why the ads must be on Google ads?

The answer, you can see well on the review of some of the following advantages. 

Benefits of placing Google ads / Google Adwords ads 

There are so many advantages for small and medium businesses (SMEs) when choosing google ads or google adwords ads as a means to promote their products, whatever they are : 

1. Google, the largest search engine in the world

In several studies and statements from Google itself, it is claimed that almost 97 percent of the world's population, including Indonesians who use Google as a search engine in cyberspace. This means that the potential for your product to be sold will be broad and fairly roomy.
 

2. Easy to register 
Another advantage, when registering is very easy, even when making ads and even pay you will not be confused about how to do it. You are even helped to maximize the ad content that is being created so that it can increase sales turnover.  
 

3. The target market is clear
When promoting products through Google ads, when registering there is a target market section that will be targeted, which countries are easy targets for the promotion of your product ads. For this reason, the report will appear in the report the number of ad clicks in the destination country.  

 

4. Low Cost
When this article was created, the cost to create google ads or google adwords ads is free, whatever the nominal value that is filled will not be banned by Google.     

 

There are no additional costs imposed on small and medium business actors in addition to the costs for the advertisements themselves. However, the less costs that are listed when the list is first, it will affect how much chances the ad appears on the front page of search engines.    

 

In essence, these costs you will spend to pay to Google when there are customers who click on Google ads that you have.   
 

5. Ads Content Using Keywords
This part is the most interesting, that although your Google Adwords ads are quite interesting but do not use keywords, then it's just a waste of money. Google helps you create Google ads content using certain keywords with the most number of searches in the search engine. Interesting right ? 

 Remember one keyword (keyword) is also used by many other small bussines. For example the keyword "pineapple jam", you are not the only person who uses that keyword, out there are pineapple small bussines  who use the same keywords.  

 

6. Quality visitors

The most special thing for those of you who are interested in posting Google ads or Google Adwords ads are your visitors or potential buyers. Why ? because the ad only appears on customers who are looking for an item / service that fits the content of your Google ads. 

 

How to display ads by Google   

Furthermore, when there are Small businesses that use the exact same keywords we are targeting, then Google has its own way of assessing which advertisements are appears first in their search engine. The following explanation: 

1. Judging by keywords 

The first criteria for this Google rating is given to the ads that best match the keywords typed by customers in the Google search engine form. Google ads ads that best match keywords, it will automatically appear on the front page of the google search engine.     

 

2. Judging from the product page

This means that Google will display your Google Adwords ads in search engines if the content of the ads and website pages where your product or service is really quite appropriate. Do not let, fill in your Google ads, talk about pineapple products but right when you click on the ad that leads to your website and there that appears is a cassava product.   

 

3. Values of clickthrough rate (CTR)

That is a measure by looking at how many people see the ads on your  products and how many people click on these ads. The higher the ratio, the greater the chance that google adwords ads will appear on the Google search engine pages compared to other Google ads that use the same keywords. 

 

The accumulation of these three things, will produce what is called a google quality score. That every google ad must reach the highest 10 points if you want the ad to appear first on the google search engine page compared to other competitors. May be useful

 

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