When small and medium business owners (SMEs) implement a marketing strategy for their products, it is done in an unusual way. Creative marketing is one of them that provides a unique and effective way to connect with certain clients compared to traditional methods.
This method is a marketing tactic that can help a business grow faster and most importantly, its product brand is widely known to its customers.
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So, to help those of you who intend to try this creative marketing tactic, this review will discuss several things related to creative marketing itself, let's follow the review
Definition Creative marketing
From the name alone, it can be guessed that this marketing technique relies on imagination in a product campaign to customers.
This goal is done so that customers can distinguish the products you have from products from other companies.
Creative ideas related to the products sold are poured into a campaign so that they look attractive and can arouse the curiosity of customers to use them.
It cannot be denied, it is not easy to find a creative idea because it will drain so much mental energy.
So creative marketing is essentially a technique for selling products based on creativity in designing a truly unique and different campaign advertisement but at a low or economical cost.
So why is creative marketing important?
This section is the main reason why business people must implement creative marketing when selling their products to the market. Some of the reasons are:
1. Increase the product brand label
If the product campaign is unique enough, then automatically customers will easily remember the brand and it is hoped that they will then become loyal customers.
2. Differentiate from competitors
It is well known that various similar products are already available in the market with various different brands.
Say a bath soap product, there are various brands that are currently being traded in the market. Now if we have a certain product with a high level of competition, then the only way out is to create a truly unique product campaign so that customers can easily remember it and be loyal to continue buying the product.
3. Increase product sale
This third point is related to points one and two that have been explained previously, because this is the main estuary.
A case study research conducted by Ahmad Nadhim Musyarof et al., which was published in the journal of economic research, accounting and taxation volume 1 number 3 in 2024 entitled "creative campaign strategies to increase sales" revealed a significant increase in sales from the needshoe shoe company by 25% from previous sales.
Interesting, isn't it?
Up to this point, it might have crossed your mind, then how do you create a creative marketing campaign?
How to develop a creative marketing campaign
There are several ways to create a creative product marketing campaign, namely.
1. Follow trending issues on social media
Various issues always adorn the face of information traffic on social media, well that is an opportunity to get creative ideas for material for product campaigns.
For example: the issue of beauty product customers who experience facial damage due to using certain products.
We take this issue, and use it in our own product campaign if you also have a beauty product. "Beautiful and healthy solutions without torture" is an example of a product campaign that we will carry.
2. Use certain hashtags
Hashtag is a certain symbol that is usually used by netizens related to a certain topic. Take advantage of this in product campaigns, because when someone tries to search for a certain topic using a certain keyword and it becomes a hashtag symbol that we install, then our product campaign will automatically appear on the search page.
3. Share video testimonials
Videos are evidence that can change customer perceptions of a product. Testimonial videos that contain product explanations must be truly unique, both in terms of the material discussed, the thumbnail used as the video mascot, and the video description that contains an explanation of the background of the person who is the main witness in the uploaded video.
Share the video through various available social media channels such as YouTube, video or other platforms.
A streaming strategy can also be taken, meaning that testimonials are broadcast live via social media so that people who watch them believe it more.
4. Involve customers
This method is designed through a specific activity, for example if you are a shoe manufacturer, you can create a shoe design competition campaign so that people will flock to send shoe designs that they have made.
This activity will indirectly strengthen the emotional relationship between manufacturers and customers of their products. Those are some brief reviews about creative marketing, hopefully it is useful.
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