The success of an online marketing effort will also be influenced by the design factor of the digital publication that is carried out.
And there are many aspects that must be involved when you design a digital publication, namely content strategy, user experience design, use of technology.
Now here we review a little about how to make a digital publication so that it can be successful
1. Content Strategy
Target Audience: First, clearly define your target audience. Understand their needs and behavior.
Prioritize quality over quantity: Focus on creating high-quality, engaging, informative, and relevant content.
Content Plan: Create a content schedule, including topics and types of content (articles, videos, etc.).
Multimedia Integration: In the content you create, make sure it uses a mix of text, images, and videos. This is very useful for meeting different audience preferences.
2. User Experience Design
Responsive template design: Choose a domain platform for digital publications in a responsive format and easy to access, performing well on all desktop devices, smartphones or tablets.
Loading speed: To achieve optimal results from website performance when loading, make sure not to use too much navigation. This can slow down website performance. Also when using images, try to compress them before using them.
Navigation: The navigation design in the website display is clear and in accordance with its contents. >Don't write the navigation A but when the user clicks it, the content is B (not appropriate).
3. Technology
SEO Optimization: Your digital publication can meet expectations on condition that it meets SEO practices so that it will be easy to rank in search engines.
- So what are the SEO practices in question? includes
- Use of keywords in the title (high search volume with low competition).
- Installing internal and external links in the content
- Keyword density in the content is not more than 3 percent
- Create content in pillar article writing mode
- Installing Alt text on the images used
Analysis: The website you use for digital publications must be integrated with analysis features (eg Google Analytics). This is useful for monitoring user behavior, which country the user is from, the performance of the content achieved.
Security: To protect against the threat of hackers who like to break into websites today, then do high-level security protection for your digital publications. The way to do this is by installing an SSL certificate. What is an SSL certificate? I have explained it in a previous article
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4. Marketing and Distribution
Social Media: The spread of social media today (Facebook, LinkedIn, Instagram) is a means that you must utilize to promote the content you create. You need to be actively involved with others by answering questions from the audience on the digital publications that are made.
Email Marketing: Through email channels, send various information related to the publications you make to the audience.
Advertising: Various social media platforms provide paid advertising features. Now to expand the reach of your digital publications, use advertising practices like this.
Affiliate Marketing: This marketing technique is through collaboration with other parties. Offer them to promote your content of course with the consequences of sharing the income obtained.
5. Monetization Strategy
Placing sponsored ads: One of the sponsored ads that appears automatically on a published content is Google Adsense. You can get this if you submit a request to the Google team.
6. Legal Considerations
Copyright and License: Make sure the published content is original (your own), so that when published it is not identified in search engines as having similarities with other people's content. The danger is that your website has a low domain authority and page authority score, and it is likely not to be displayed on the front page of the search engine.
Those are some of the stages of digital publication design in order to be successful, make sure that none of the stages are skipped because they have a strong influence on the final result.
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