There are those who are successful and there are quite a few business people who do not get any benefits from their online marketing efforts. Try observing various social media forums such as Facebook, there are lots of groups taking part in online marketing.
Unfortunately, most of the group members are business people so the marketing efforts they make in the group are just in vain. How could it not be, because other members also have the same intention of marketing their products online.
As a result, in online marketing groups there is a product war, all members do the same thing. So as you can guess, the product you tried to market didn't get any response at all.
In order to be successful in online marketing efforts, based on my personal experience, it can be done in 2 ways, namely
1. Create your own shop website
2. Using the marketplace or social media
These two online marketing options certainly have their respective advantages and disadvantages.
Own website
This option can be taken if you have sufficient knowledge in managing a website.
A marketing website, immediately after launching, cannot immediately attract customers because its domain authority is still low.
The Google search engine will display a website on its front page if its domain authority score is strong enough.
So what influences this domain authority score?
This is influenced by how many website URLs can be connected to other websites or what are usually called backlinks.
This is a tough job if online marketing is done through your own website, because a lot of work must be done first if you want your online marketing to be successful.
Using marketplaces or social media
I highly recommend marketing via marketplace or social media because it is easier to do. Even though it's easy, not many business people do it correctly, and in the end they don't get anything.
In order to be successful in this second option, I will share several important things that I have done:
- Limit joining online marketing groups
- Use trusted marketplaces (tokopedia, bukalapak) to market products
- Use the ads advertising features that are provided, whether on social media or the marketplace
- Make sure that at least 1 transaction can occur in the account so that the shop account has a sales reputation
- Always maintain the reputation of the shop so as not to suffer penalties that could potentially reduce the shop's image.
- Give price discounts on products sold
- Use various social media platforms for online marketing, for example TikTok, Instagram, Facebook, Twitter
- Product photos, packaged in an attractive flyer
- Upload video testimonials in product descriptions
That's the online marketing method that I do and thank God I can increase the sales turnover of the products I have.
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